hugo bosis (Hugo Boss) imperiis unikaluri istoria 1923 wels germaniaSi daiwyo. mokrZalebuli mewarmis - hugo bosis mier daarsebuli mcire firma Tavdapirvelad mxolod spectansacmels awarmoebda da maSin verc ki warmoidgenda, rom momavalSi msoflios uZlieresi da gavleniani brendi gaxdeboda. meore msoflio omis periodSi bosis firma uSvebda samxedro formebs da samoqalaqo tansacmels samTavrobo organoebisTvis, SS-is CaTvliT.
1948 wels, hugo bosis gardacvalebis Semdeg firma mis naTesavebs darCaT, romlebmac samxedro uniformebis paralelurad mamkacis yoveldRiuri tansacmlis xazic Seqmnes. dRes am kompaniis prestiJze hugo bosis SviliSvilebi zrunaven. aq nebismier Tanamedrove mamakacs eZleva saSualeba SearCios umaRlesi xarisxis, saukeTeso dizainis, gamosasvleli da yoveldRiuri tansacmeli, fexsacmeli, aqsesuarebi da parfiumeria. Hugo Boss respeqtabelur mamakacebs sTavazobs Black Lable xazis kostumebs, Range Lable -xazi gankuTvnilia axalgazrdebisTvis gamosasvlel dReebSi, xolo yvelasTvis kargad cnobili Baldessarini warmoadgens ''luqsis''klasis tansacmels. golfis da, zogadad sportis moyvarulTaTvis Seqmnilia specialuri xazi Green Lable. 2000 wlidan gafarTovda kompaniis areali da gamovida misi pirveli axali koleqcia qalebisTvis Boss Woman. dRes firmis ZiriTadi aqcioneria italiuri Valentino Fashion Group, romelic flobs 50,9%. 2007 wels bosis sabazro kapitalizacia Seadgenda 3 miliard evros. ZiriTadi sawarmoo Zalebi Tavmoyrilia TurqeTSi (izmirSi), xolo parfiumeruli nawarmi gamodis kompania Procter & Gamble
am legendaruli brendis istoria 1856 wels daiwyo. qalaq beizenstoukSi, hempiris sagrafoSi Tomas barberim gaxsna Tavisi pirveli maRazia, romelic mza tansacmliT vaWrobda. mogvianebiT barberim Seqmna axali teqnologia, romelic qsovils gansakuTrebul wyalgaumtarobas aniWebda da mas ''gabardini'' uwoda. gabardinisgan Sekeril tansacmelze moTxovnileba indenad didi aRmoCnda, rom barberim daxura Tavisi patara provinciuli butiki da gadavida londonSi, sadac sruliad sxva masStabebiT Seudga sportuli tansacmlis warmoebas. pirveli msoflio omis dros, britaneTis samxedro-sahaero Zalebis dakveTiT barberim Seqmna superwyalgaumtari spectansacmeli. am SekveTam mas milionebi moutana. male man meore SekveTac miiRo: amjerad samxedro saministrosgan oficris formebis Seqmna daevala. swored amis Semdeg Seiqmna brendi Burberry, romlis safirmo niSania gaxda raindis gamosaxuleba warweriani droSis fonze. warweraze ikiTxeba ''Prorsum'', rac laTinurad winsvlas niSnavs.
didi damsaxurebisaTvis Burberry Prorsum -s mieniWa samefo karis oficialuri momwodeblis sapatio wodeba.
mogvianebiT brendma samxedro formebis gamoSvebas aqtiurad SeuTavsa samoqalaqo sportuli tansacmlis warmoeba, riTac misi popularoba erTi-orad gaizarda.
1955 wlidan warmoeba gadavida lord devid uolfsonis sakuTrebaSi. firmis wminda britanuli, konservatiuli stili dResac SenarCunebulia. 1998 wels lord uolfsonma gadaibira da samuSaod miiwvia germaneli Jil zandleris dizaineri, 32 wlis niWieri axalgazrda, italieli roberto meniCeti, romelic Burberry -is mTavari mxatvar-dizaineri gaxda.
dRes kompaniis yuradReba ZiriTadad gadatanilia or xazze: ''Burberry Prorsum'' - Zvirfasi, eqsperimentuli koleqciebi SeZlebuli adamianebisTvis da ''Burberry London'' - Tanamedrove, moduri axalgazrdebisTvis, romelic Tavis mravalricxovan momxmarebels sTavazobs jinsebs, sportul maisurebs, sviterebs, mini qveda boloebs da aqsesuarebs.
brendi aseve warmatebulad muSaobs parfiumeruli produqciis da bavSvisa tansacmlis xaziT.
2006 wels brendma Thomas Burberry aRniSna Tavisi arsebobis 150 wlis iubile.
3.EEEESCADA
cnobili brendi ESCADA ZiriTadad orientirebulia soliduri da respeqtabeluri qalebis Cacmis stilze. magram bolo periodSi kompaniam sagrZnoblad Secvala mimarTuleba da axla igi cdilobs Seqmnas bevrad ufro progresuli, Tanamedrove da seqsualuri tansacmeli. ESCADA -s bolo Cvenebebi mniSvnelovnad gansxvavdeba gasuli wlebis koleqciebisgan. TanamedroveobasTan paralelurad man mainc SeinarCuna misTvis damaxasiaTebeli eleganturoba da mdidruli iersaxe. 2008/2009 wlis koleqciebSi aqcenti gadatanilia maRalyelian tyavisa da zamSis Ceqmebze, modur trikotaJze, bewviT gawyobil paltoebsa da qurTukebze.
ESCADA yovelTvis iTvleboda da iTvleba elitarul brendad. igi gamoirCeva saukeTeso dizainiT da maRali xarisxiT. yvelaze mniSvnelovani ki is aris, rom am firmis tansacmeli idealuri formebis mqonea da tanze unaklod gamoiyureba.
ESCADA yovelTvis iTvleboda da iTvleba elitarul brendad. igi gamoirCeva saukeTeso dizainiT da maRali xarisxiT. yvelaze mniSvnelovani ki is aris, rom am firmis tansacmeli idealuri formebis mqonea da tanze unaklod gamoiyureba.
4. MANGO
msoflioSi erT-erTi yvelaze prestiJuli kompania Mango muSaobs qalis tansacmlisa da aqsesuarebis dizainze, warmoebasa da realiziaciaze. misi koleqciebi iqmneba nebismieri asakis Tanamedrove qalis interesebidan gamomdinare. kolqtivis yoveli axali xazi iTvaliswinebs im qveynebis eTnikur da klimatur Taviseburebebs, romlebSic MANGO Tavis butikebs flobs. am butikebSi saqmiani, sportuli da yoveldRiuri tansacmlis didi arCevania.
MANGO -s pirveli maRazia gaixsna 1984 wels barselonaSi. gaxsnidan 8 wlis Semdeg espaneTSi funqcionirebda ukve 100 maRazia. dRes ki MANGO teqstilis seqtorSi eqsportiT espaneTSi meore adgilzea da 83 qveyanaSi 900-mde maRazias amuSavebs.
MANGO -s koleqtivi dakompleqtebulia axalgazrda specialistebiT, romelTa saSualo asaki 28 welia, aqedan 85% - qalebi.
MANGO -s pirveli maRazia gaixsna 1984 wels barselonaSi. gaxsnidan 8 wlis Semdeg espaneTSi funqcionirebda ukve 100 maRazia. dRes ki MANGO teqstilis seqtorSi eqsportiT espaneTSi meore adgilzea da 83 qveyanaSi 900-mde maRazias amuSavebs.
MANGO -s koleqtivi dakompleqtebulia axalgazrda specialistebiT, romelTa saSualo asaki 28 welia, aqedan 85% - qalebi.
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